Prada launches its latest fragrance - Prada Candy. I haven't had the chance to take a whiff of this new fragrance, but from the description shared it's suppose to imbibe the idea of excessiveness. It's sheer indulgence in excesses of silky and powdery musks, the intoxicating sweetness of vanilla-scented honey and the femininity and addictiveness of caramel. Just describing it makes me want to crave for more! The print ad is as enticing and alluring as how the brand describes the parfum; and the TV ad is as exhilarating as well. The idea revolves around the Apache dance, a dance performed in 30's Paris by hoodlums. It's a rough, but beautiful dance played by the impulsive heroine who loses control of her desires for her hot piano teacher [who wouldn't, even I would if he was my piano teacher!].
It seems as if the parfum was designed to empower women - to show that women can lead as much as men - as an end desire and benefit of using this uniquely excessive parfum. That said, I am so heading down to Prada this weekend to check it out. If it delivers on its promise [both from a fragrance and emotional perspective], then it's well worth the trip and change in perfume!