AMERICAN PRAIRIE

Coach's RTW 2016 show has got to be a highlight of the Spring-Summer '16 New York Fashion Week. Vevers take on the challenge of bringing new life to the brand is seen in full force and I must say it is as exciting as it could get!

The collection evokes that sense of freedom brought to life by the Americana ideology rooted in American landscape and the unique individuality of New York. Much like the menswear collection, the pieces juxtaposes opposing design ideas in a way that works - utility and luxury; dreamy prairie girl with the attitude of surf girl and punk cowgirl.


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The imperfections of the pieces and possibly the pairings give the collection and the brand much needed character. Mixing pieces in a new and youthful way albeit with a sense of nostalgia that is timeless. Not a bad way forward for a brand trying to reinvent itself eh? Looking forward to what's next.


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PHOTOGRAPHY and VIDEO from Coach